![]() Post that you disagree with the client’s account but are prevented by your professional standards from responding in a public forum without the client’s consent.Encourage the client to contact you to resolve the concerns expressed (this could be done online or offline).As Davis points out, “not every opinion (on the Internet) must be contested.” If, however, you feel you must respond, Davis offers three ethically permissible approaches: Provide clients with professional and competent work product.Use disclaimers when participating in online legal forums.Contribute accurate and valuable information regarding yourself and your firm.See Oregon RPC 1.8(a), and 16 CFR Part 255 relating to FTC regulation of endorsements. Offer incentives for a positive review without considering the ethical and legal implications.Fail to screen for conflicts in an online legal forum.Form an unintended attorney-client relationship in an online legal forum.Attempt to restrict clients from posting negative reviews.Sue the source of the negative review for defamation.Engage in real-time interactions that violate in-person solicitation rules. ![]() Fail to promptly update information when it changes.Use subterfuge (employees posing as satisfied clients offering glowing reviews). ![]()
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